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Aston Martin has developed a ‘luxury commuter concept’, the Cygnet, which is based on the Toyota iQ. The concept adopts many Aston Martin trademark design features both inside and out, including the signature grille and tail lamps, flush door handles, bonnet and side vents and instrument cluster. The Cygnet concept promises to deliver the prestige of Aston Martin’s luxury brand ownership in a small, highly fuel efficient package.

The Cygnet first appeared in June as a full-size clay model and sparked mass controversy over the logic behind the decision to adapt the city vehicle to fit under the Aston Martin umbrella of performance cars. The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

The Innovative Commuter Concept Car; ‘Cygnet’ by Aston Martin

Gaydon, Monday 29 June 2009. Aston Martin has developed a new luxury commuter concept; the ‘Cygnet’ which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.

The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.

The ‘Cygnet’ concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

Aston Martin Chief Executive, Dr Ulrich Bez said: “Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organization of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.”

“Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.”

“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”