2011 Peugeot 408
February 15th, 2010 | Author: Warren
The new Peugeot 408 marks a further step in the Marque’s offensive on the world’s foremost automobile market. Despite being present on the Chinese market for 5 years only, the Peugeot Marque sold over 410 000 vehicles in 2009. This corresponds to a 44% sales increase compared with its 2008 performance.
Following its fine performance in the M1 segment with the success of the 307 saloon and the 307 notch-back, of which 3,522,800 have been produced worldwide, Peugeot is now quite legitimately embarking on a Chinese market offensive with its new Peugeot 408
This new prestigious notchback tailored for the Chinese market will serve to reinforce Dong Feng Peugeot’s product offer on the M1 segment that accounts for over 45 % of the total market.
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